Connection, Adventure, Curiosity
A Hyundai original micro-series produced by Voice for Nature.
A journey with Finnegan and Ansel, two ten-year-old boys whose camping adventure with IONIQ is one of connection, adventure and curiosity.
A Hyundai original 3-part micro-series produced by Voice for Nature in collaboration with Long Beach Film Company.
“Go somewhere near you. Somewhere unimpressive. Leave the phone in your pocket. Stay a little longer than is comfortable, long enough to get bored, and then stay through the boredom to whatever is waiting on the other side of it.
That’s the whole method. But it will slowly hand back the things the noise has been quietly taking: your attention, your curiosity, your capacity for wonder, and, more than any of them, a kind of quiet, ordinary joy that no screen has ever once delivered.
Be still. Be curious. Rewild.”
— David de Rothschild
Read David’s full article on the Hyundai brand journal…
Episode 1. Connection
“At home, we are more attached to our screens. When we come out, we can actually interact with each other.”
Meet Finnegan and Ansel, two 10-year-old friends on an adventure with IONIQ. Leaving screens behind, they discovered a deeper connection through nature.
Episode 2. Adventure
“Adventure means exploring, learning new things and there are no limits here… except for the speed limit”
The thrill of the unknown is what makes every journey special. A new place can turn an ordinary day into an adventure.
Episode 3. Curiosity
“We are camping somewhere in the middle of nowhere. A bunch of pine trees, lots of stars at night, we had a lot of fun here in the middle of nowhere.”
Being in the “middle of nowhere” isn’t about being lost. It was about following curiosity and discovering something new along the way.
TOTAL REACH
Total IONIQ: Connection, Adventure, Curiosity asset views across Hyundai social media platforms (Instagram and YouTube) have already exceeded 5.25M views.
PRODUCTION TEAM
Voice for Nature
Long Beach Film Company
Director/DP: Vern Moen
Producer: Katie McLaurin and David de Rothschild
Camera: Martin Vielma
Editor: Andrew Gibson
Supporting Article: David de Rothschild
Big thank you to Ansel and Finnegan and everyone who helped create these uplifting stories centred around Nature connection.
Thank you to Hyundai for the opportunity to create and share these thoughtful stories.
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