Straw Wars

A campaign to eradicate straws from all bars and restaurants in London (Soho) and California (Venice-Abbot Kinney) and beyond.

We wanted to have both communities set a benchmark for other national and international bars and restaurant communities to follow. The campaign was a simple yet effective campaign inviting bars and restaurants to adopt an ‘opt-in policy’ only serving straws when requested rather than giving them away with every drink. We created an imaginative, and impactful campaign to engage and activate participation in Straw Wars and generate publicity.